Nicole Laino 

Hello, hello, everyone, welcome to the limitless entrepreneur podcast. I'm your host, Nicole Laino. And I am here I'm talking about a very, very, like, Next Level topic. For a lot of people, I really want you to listen to this conversation, I want you to be looking at your business a little bit differently, we talk a lot about showing up as yourself, we talk a lot about authenticity, we talk a lot about messaging. But today, we're gonna talk about numbers. And we're going to talk about, you know, really making the right decisions for you for your business, for the goals that you have for yourself. And we're going to be doing this not from the creative side of, of not necessarily the creative side of your business of like you showing up as you I brought a very special guest in Danielle Hayden is here with me. She is a she was a corporate CFO. So she's bringing that the data side of things to this. And this is really a lot of people get into the into the game of earn more, earn more, earn more, we're very, we're very into tracking revenue, and just can put a different spin on this. And I'm very excited to have this conversation with her. So Danielle is a reformed corporate CFO, who is on a mission to help rule breaking female entrepreneurs understand their numbers so they can gain the confidence needed to create sustainable profits. Danielle, welcome to the show.

Danielle Hayden 

Thank you so much for having me. And I promise, ladies and gentlemen listening. I really understand that money is a big topic for for you as a business owner. It's not a topic that comes easily and I treat that with a lot of respect. And just know that I want to make this as easy as possible for you.

Nicole Laino 

Yeah, and there's, this can be sexy. No, it can actually be sexy. So I love it. I want to I you know, and it's that it tells a story. But it also it's this is where you get to make when we talk about like it gets to be easy when we talk about like really making decision decisions that don't lead to you just working more hours and churning out more product content programs, whatever. Or, you know, doing more one on ones or things like that, like really having a profit driven approach can help you see what moves are the right ones to make that lead to actually working less, making really smart decisions. So I'm excited to have you here. What did I miss in the intro? I only read like an like a line of your bio. So tell everybody a little bit more about you.

Danielle Hayden 

Yes, thank you. Um, so I am the owner and founder of kickstart accounting, Inc. Our mission as a firm is to help business owners understand their numbers. What I found when I left corporate on this mission to help business owners is that I couldn't actually help them understand anything, and I couldn't help them budget kind of help them write a business plan, because they didn't have bookkeeping in place. And they didn't have the foundations and the fundamental set. So it kickstart we actually helped create the foundation, we do all the day to day bookkeeping processes so that everything is accurate and on time, then we can go deeper and say, Alright, what do we do with these numbers? How do we use them in our business? How do we make sure that we understand them so that we can use them to make better business decisions so that we're not just running into overwhelm, but we are holding our boundaries, we are working, we're creating a work life balance. We're creating a life that we actually want to live as entrepreneurs. And I truly believe that we can't do that without the numbers piece of it. So I, you know, leaving corporate was one of the best things that ever happened to me not because I hated my job. And because I hate what I did, or going into an office or reporting to anybody. I actually love it. I did. And I love the team that I worked with. And I love the part of the management team and helping grow businesses. However, what I get to do today is help so many more business owners, so many business owners that we get to really create an impact by helping you understand your numbers and growing each business.

Nicole Laino 

What do you find the most with people who come to you who have never worked with a bookkeeper like they don't have? What do you find the most interesting about that first part of the process? Is there something that you see over and over and over again?

Danielle Hayden 

Yeah, so it's really interesting. When I left corporate, I always saw money and numbers as very black and white. So I had worked with private equity firms and investors and I guess people's money, right, because they were investing in these big companies. So I always thought of things as data driven decisions. So here's what we're doing. Here's why we're doing it and decisions are black and white cut and dry. And what they found since starting this business is that it's not cut and dry at all. There's a lot of emotion that goes into it. And a lot of times when people show up for their first call, the first thing people will say to me is, I'm a mess. I'm a mess. I'm not organized this topics overwhelming, I don't understand it, because they don't understand it, I avoid it. I don't want to do this. Some people say, I enjoy the numbers, or I enjoy pieces of this, but I don't have enough time because I'm wearing all the hats. I just had no idea how many people struggled with it. And so I really like to tell our clients and even anyone listening like it's okay, right? Like you went into business to do your craft that you do really well. And all of a sudden, you're expected to be head of marketing, Head of Sales CEO CFO, right, like, you can't wear all those hats. And so I find it interesting that we feel so guilty as business owners, like, why can't I? Why don't I know how to do QuickBooks, right? Like, why would you know how to do quite well, right? Like, why would you know how to do that.

Nicole Laino 

It's not your zone of genius, right? It doesn't have to be like, you can hire somebody. And I have certainly been guilty of that, too, where I remember going to my accountant and just being and saying those same words, I'm a mess. I'm so sorry. I was like apologizing. And she actually came back to me and she was like, Oh, you're so much better than most of my God. And so it's a lot of times it's your it's, it's not as bad as you think. But there's so much shame. And from an energetic standpoint, from a mindset standpoint of how you view yourself, as a business person, like we get what we identify as, if you have shame in the money department, it's going to impede your ability to earn and hold the money that you want to hold. And you're probably going to make decisions from a place of lack in alignment with you being a mess, rather than with you being a totally together smart savvy business person.

Danielle Hayden 

And, and it's because you don't know and you're avoiding. We had this client a few years ago, and one of my favorite success stories for her, she came to me and said, I need you to help me learn how to operate my business at a loss. Like I'm struggling, I don't understand I'm bringing in revenue, but I have no cash. I don't know where it's going. I'm definitely operating my business over losses. And okay, hold on. We did what we call a catch up and catch up means that we pull those those like October November timeframe. So we pulled all of our transactions from January 1 all the way through October 31. And we did the catch up. So that means we we create the chart of accounts, create the income statement, pull all the transactions in and look at a clearer picture of what she did year to date. And we found out that she was making a profit. So the problem was that she was an LLC, and she was taking a lot of owners draw, she was doing some personal commingling. And so she didn't have the cash in her in her checking account. However, she was profitable, and she was going to have to pay taxes. She wasn't prepared for them. And she was going into the next year with a scarcity mindset. She wasn't planning on investing any money. She was actually thinking about going back to work for somebody else. And because we worked with her to show her that she had a profit where she was making money where she was spending money. She doubled down in her business, right. So the next year, she went in with a place of abundance, spent a ton of money in marketing and networking and going to conferences and professional development and coaching. And she poured into her business important to herself because she was was operating from a place of abundance now. And now we're four years later, she has quadrupled her business over time. And she's just this really beautiful success story and that she was operating from a place of abundance, or from a place of scarcity because she didn't know it was avoidance and ignorance.

Nicole Laino 

I did that once I was like, I'm sure I'm at a loss. And when I ran, I didn't run them at tax time. Thankfully, like I did, I did go through it. But this was a few years ago where I was I was I was scared. And I was going through the numbers and I was like I thought I was at a loss. And I was like oh my god, I'm making money. You know what I changed how I how I viewed my business. It changed. I was like, oh my god, I'm profitable. Oh my God, I didn't know. And then then it made it less scary than it was like, that was a big turning point for me of saying like, it's my job to know my numbers. And to me, like I always come back to identity if you're identifying as a mess who's operating in loss. And you're going to make decisions from that place like you were saying, and you're going to, you're going to pull that into your experience. The mess, like up leveling is is the act of I would say like up leveling is the act of energetically and physically cleaning up your shit. So energetically aligning with what you want, and then doing the things in the physical world that are in a lie. meant with who you want to be. And one of those is if you want to be a six figure business owner or multiple multiple six figure business owner, are you really doing your own books? No.

Danielle Hayden 

Now, you can't be in the weeds and look at it like a CEO, CEO, or at a high level, if you're spending less, one of the things we hear from our clients all the time, spending all my time doing the books, so when they come to us, they say I need to spend the time looking at the numbers, not doing the books. So if you're, if you're, you're trying to be a six figure business, right, if that's the direction you're going, you need to get the help and place today. So that that's one hat off of your plate, first of all, like off your head. And that's one thing that you don't have to do anymore. So you can spend your time and doesn't have to be revenue generating just something to give fills your cup gives you energy

Nicole Laino 

in a visionary. Yes. You know, doing something else other than that, yeah. Which for most people, for me, especially, like that sucked the life out of me was like doing the accounting part. It was just like, I could feel like my whole body be dragged down. That's not a good use of my energy or my time.

Danielle Hayden 

Yeah, it's a black cloud. I call it the black cloud. It's like, yeah, it's a black cloud on the to do list that follows you around.

Nicole Laino 

Right? So So let's talk a little bit about, about the decisions that people can make from this place of abundance of knowledge. What is it first of all that they need to know? what do what do they need to? Well, obviously, let me start with this question. Does everybody need a bookkeeper?

Danielle Hayden 

I truly believe that every business owner should have a bookkeeper. I don't believe that you should be doing your own books there creates an accountability. We hear from a lot of our clients who will say, I was commingle commingling business and personal. But now that I know you're looking at it, I don't. Or, you know, I wasn't really confident about where I was categorizing things, or that that my income and expenses were categorized correctly. But now I don't have to worry about because no one expert has it. We've seen too many people overpay in taxes, or not take enough expenses as deductions on their tax return because they weren't confident in their bookkeeping, because you're not the expert. And so I truly believe that if you are consistently bringing revenue into your business, and you're consistently spending money in your business, you needed an accounting system, and you need a bookkeeper so that you have checks and balances, you know it's done accurately. And then you have accountability so that they can provide you with reports. And you can look at them.

Nicole Laino 

Yeah. And this also like, I like the accountability part. Because when you do go to spend money on something, you have somebody that's at least like if you've got a service like yours, or just somebody who's who's overseeing this with you not to ask their permission, but it makes you kind of check yourself and say like, do I really need this? Or am I making it from this place of lack? Am I making it? Am I then we talked about talking about this, that shiny object syndrome, it slows the pace of that at least.

Danielle Hayden 

So I call it the 14 hour rule. If you have a shiny object or a new investment that you want to purchase in your business. Now I'm not talking about like $100 light for your office, I'm talking about like a new program or you know, a larger investment by emailing your bookkeeper now, kickstart accounting, we have a 48 hour guarantee. So when somebody when one of our clients, emails, one of our bookkeepers or accountants, they are required to respond within 48 hours. And so clients emails all the time and say, Hey, I'm thinking about buying XYZ, looking at my income statement, for the last, you know, six to 12 months, can I afford that? Right? Does this decision make sense to me? Now we'll take 48 hours and get back to them. Now we've created time, space, we've removed the emotion and the like I do now. And we've given you 48 hours to pause. And then we've given you data to make that decision. Now, we've said to business owners all the time? No, I actually don't think that would be a good choice. Right now you're operating at a loss for this year. And at the end of the day, it's their money, right? It's it's your business. So you're not asking for permission. And then if your bookkeeper says no, you don't do it, but you've you said what are the numbers look like? And you can see the numbers, and then you can make an educated decision.

Nicole Laino 

Right? You're informed you're not making this from a place of pure emotion. And I like the idea of because this is a question I asked myself and I tell all my clients like this is you know, at least ask this question when you're you're making an investment, you know, of really any size that's not like the hundreds All right. But but when you're making an investment, during a program, buying a course, or hiring a coach, whatever, by having that 48 hour window of asking someone, you know, do I have the money for this? Is this a smart financial decision for me? That gives you the space to ask yourself the question and remind yourself, you can kind of set up that trigger of, okay, I emailed her. And then I asked myself, Why do I want this? Why? Why am I buying this? am I buying this? Because I think it will fix me in some way. am I buying this? And you can figure out then, am I is this something that, I feel is, is something that I need to move forward in a healthy way? Or am I feeling I need this because I feel like I'm lacking in some way. And I'm looking to be fixed. Because that doesn't typically work out very well. Same investment from a different place, can can definitely lead you someplace else. So I love this, like 48 hour break period. And, and not making decisions from that like that, that, you know, unhealthy need, or that unhealthy place. But it is your decision. At the end of the day, you can make a decision to be like, Nope, this is an investment I believe in. And I believe that this is taking me to the next level, I believe that these this is the this is the missing piece in my business. I know that I need help with it. I don't desire to do this myself. I'm going to make the choice. But I'm making an informed choice not with my eyes, not with my back turned to my bank account being like lala land Allah, I'm going to pretend that I am going to be blissfully ignorant about how much money I have or don't have right now.

Danielle Hayden 

Yeah. And here's just to build on this a little bit one step forward. So maybe a bookkeeper says, Hey, I don't think right now is a good time you're operating at a loss. You could respond like, like, you could have the conversation and say, Okay, well, where else is my money going? Right? Like, what else am I spending money on? And do I need all those other expenses? Like, why am I operating at a loss in the first place? Right? So, you know, first and foremost, where did the money go this year that are even operating at a loss. And then we have an expense grading worksheet where we list out all the expenses for our clients, like subscriptions are a big one. You know, whatever it might be your highest expenses. So when you look at your profit and loss statement, you'll look at the there's a report called percentage of income. So wherever your highest percentage of income is going, you can list out all those expenses. And give it a Grade A, B, and C. Does anything in the C category, do you really need to continue it? Right, like maybe you could disregard like, you could take away that expense, and reinvest those dollars into the new shiny object, the new investment strategy?

Nicole Laino 

No, I like that. Because it's looking at them and saying not just to get rid of that just to cut expenses. But but were that it's a method for trimming the fat, right? It's a method for saying like this is this is a leak of your finances right now. Why? Why are we keeping this open for things to keep funneling through? But where should Where should people be operating at a level of profitability? Like, what are the metrics they should be tracking? What are they what should they be focusing on? As far as financial goals are concerned?

Danielle Hayden 

Yeah. All right. So that's a loaded question. So we'll take it.

Nicole Laino 

We got a little time. So.

Danielle Hayden 

So where should business owners be in terms of profitability? That's not created equal? Because you could be working 8090 hours a week can in your business and be very profitable, because you're not paying any other staff members. And so you might be looking at your profit and loss statement, say, Okay, I'm operating at 50% profitability, like this is great. And maybe even more than that, but great, because you're, like, not sustainable. Sorry. So I want a business owner who has found enough of a balance between hiring the support that they need, and working in their business in the way that they want to, after that balance has been found. A very healthy business after you have been paid as a business owner is 15% profitability. So this is after you've been paid. And after you pay all of your support staff 10% is still healthy. Once we're 5% we're on life support, right? Like we need to figure out where we're spending money. 5% is your new zero, right? Like, I don't want you breaking even I don't want you taking a loss. So we need to be operating at 5% or higher profitability. And this is just just for layman's terms to help everybody. When I talk about your net profit, that means sales minus cost of goods sold minus all of your operating expenses. So it's a Everything that you need to pay to run your business, that is your profit. And if you take your profit divided by your sales that will give you your profit margin. And so when I'm talking about these percentages, that's how you get there. Does it make sense? Without? It does? And

Nicole Laino 

do you recommend people paying themselves first?

Danielle Hayden 

So I am not a big subscriber to like a Profit First, I think that those percentages hurt our mental game. I do I want every business owner listening to pay yourself. Absolutely. So when I tell you to look at this profit percentages, it is after you pay yourself. So if after you pay yourself, you're operating at a loss, that's not break even, you are not free money, right? Like, I know, if you're an LLC, it doesn't show up on the income statement, there's some manual calculations that you need to do talk to your bookkeeper, they can help you do it. But I want you after you pay yourself to be at that 50% margin.

Nicole Laino 

And when should someone start paying themselves

Danielle Hayden 

the day that they start taking revenue from client?

Nicole Laino 

Why?

Danielle Hayden 

I think it creates habits and structure in your business. So I don't care if it's $50 a week, you don't I mean, it can be $50 a month, I don't care what it is, it is it is creating the habit. It's creating the structure, it is rewarding yourself, there's a reward system, there's dopamine, you know, we can go in all the science of the dopamine and being rewarded as a business owner. We've seen too many clients who have waited to pay themselves who end up resenting their business. I'm putting in so much work and so much time, so much energy, and I'm not making anything and maybe it makes it feel like I just have a hobby, and maybe even their spouse, husband wife is looking at them like, Hey, you're not contributing here, right? So you have a hobby. And so I don't want you that to ever be the case, from day one. You to get that dopamine to get that reward. And to feel that sense of accomplishment.

Nicole Laino 

And yeah, I mean, I think there's also when you don't pay yourself, there's that little voice in your head. That is is is still saying you're broke. Even though even though you're not Yeah. And again, this is how you're going to be operating, you're gonna be operating from a place like I'm not good enough. You're going to be operating from a place of of feeling like your clients make more money than you or that you know that you're not that you're you're not you don't respect yourself and you don't respect your business enough to say like the CEO doesn't get paid at my at my company.

Danielle Hayden 

Yeah, it creates a sense of I'm not worthy. I'm not worthy of my businesses enough. I'm not enough. I'm not valuing my time and energy. So yeah, I want you to get paid right away.

Nicole Laino 

So how do they how do they start making these decisions? Where would somebody start if right now, so maybe they have a bookkeeper? That's not necessarily part of like the bigger picture. They're just kind of like running the books? They're not really like, it sounds like your team what you do you guys run more like a like a, like a financial voice in the company that's there to kind of at least be like your your financial conscience and let you know, like, this is where you are. Like, it just has an idea of your bigger picture. So what do you say to somebody who has like maybe just that like very transactional bookkeeper, that you're like, you're sending them your stuff, they do the numbers, and they send them back to you. And that's all they have? Where do you where, where do you suggest somebody go?

Danielle Hayden 

Yeah, a few things. So if that's what you have today, but it's okay, right? Like, I sometimes get embarrassed for my industry. There's too many bookkeepers out there, like, not like I have my CPA and my masters. But not all bookkeepers do, right? Not all accounting firms do, you can go to I think it's called like bookkeeping academy or something like that. And you can be a very unqualified bookkeeper. So first and foremost, I want him to know that your books are accurate and that they're set up correctly. But if you feel confident in your bookkeepers ability, we've also heard from from the business owners that their bookkeepers don't actually send them reports. So if that's the case, I want you to get on the phone or shoot your bookkeeper an email, you need to know what system your books are in. So are you in QuickBooks? Are you in Xero? Are you in QuickBooks Desktop? We have business owners who have no idea what their books are even read captain, so you need to know what system and say I would like to get on a regular cadence of reporting with you. What does that look like and what is the fee? So for us, when we work with our clients, they can take weekly, monthly or quarterly and that's how often they get financial reports and Not every firm operates that way. And so they might be keeping your books because all that's important to them is Texas. And so they don't need to give us anything till the end of the year. And so the first thing I want you to do is to make sure that you're getting your reports on a regular basis. The next question is what reports right, because not every bookkeepers are gonna bookkeepers gonna send you the same reports, I want you to look at your balance sheet and the income statement. Now, those are your two basic ones. When we send our clients their financials, what they receive is their income statement. And like for different versions, they get an income statement by month for the last 12 months, income statement year to date versus prior year. Income statement for the month versus prior year, and an income statement as a percentage of sales. That's a lot of information. And that's why we summarize it. So every client gets a summary. So ask your bookkeeper, can they summarize it for you? Like, Hey, I know there's a lot of reports here. Can you also send me a summary so that I don't have to go line by line? So ask you we've had we've had clients who have asked us like, Hey, this is really important for me to know how much I'm taking an owner's drawers. I'm like, okay, cool. Well put it in the report. All they had to do is ask because not what's important to you? Is it important to your your neighbor, your binary coworker, right? So you need to voice What's important to you to your bookkeeper. And if they're willing to give you these reports, once they give that to you, then I would love for everybody to do it on a monthly basis. If it's quarterly, its quarterly. But take that time to really look at the reports, look at each of those profit and loss statements that I mentioned. And look and see what the numbers tell you. My Rs, my revenue up compared to last year are down and why like, for every line item, I want you to explain why. And that's why we really encourage all our clients to get on a call with us. Not because we're strategizing anything, like anything crazy. We're not strategists, we are bookkeepers. But what we give them the opportunity to do is say, Hey, cool, I see that your revenue is down from last year. What do you think about that? Why do you think that is?And then you would have to tell me? Yeah, right.

Nicole Laino 

Well, and there's, there's also, there's something about, about stepping into that role of saying, like, I'm going to, it helps you make informed decisions. So something like something like having, looking at this report, looking at the year over year, and recognizing that, because I've had this happen, where you you're kind of you know, people are rolling off, you know, people are not going to renew or you you had something that you thought was going to close and it didn't so you make a story up in your mind. And, and that story is usually much worse than the actual story that's playing out in front of you. But if you only have it in your mind, you're only dealing with it emotionally and through the lens of potentially fear. You know, what does this mean doom and gloom, or artificially rosy sunglasses that are making you make, see things in a in a in a in a way, way to positive outlook, which you don't you just want to be making these uninformed decisions from this place of just like I think it's this or I feel like this, when you look at it, you could say something like, because this was an this was something that happened to me that was interesting. I had anticipated one month was going to be like my worst month I had people that weren't renewing I had this I had some other things happening, where sales were down. But I had raised my prices. And that was such an eye opening moment for me of because I actually ended up being a very high month revenue for me. I didn't sign as many people, but I signed them at a much higher rate. I signed some private clients, I did some other things. And I was like, it gave me a whole new outlook on my business where I was like, Oh, I actually, like I did this not not without breaking a sweat. But But this felt good. This felt this. This all felt like I was bringing in money in the right ways. I did things I really leveraged here, some high ticket offers. I built out a product suite, you told me a story about my business. That was a theory, I was doing things where I was like, Oh, I'm going to start offering this I'm going to start offering this. I did it there was a strategy in my head. But it wasn't until the numbers came in that I was able to really see how that story played out. And that helped me make better decisions going forward where I was like, all I have to do to keep revenue going up is maybe increasing this offer getting somebody in every month on this. If I get somebody on this tells me what sales I want to run it tells me what what where I want to put certain things. And it's helped me to make better decisions where I'm not working. I was I'm not working as hard. I definitely have more free time and I feel more free with the time that I have. It doesn't feel it doesn't feel as tense. It doesn't feel like I'm pushing. I don't feel like I'm hustling is really what it is. Yeah. It got to be easy. Why? Because I'm making decisions from a very different place.

Danielle Hayden 

Can I elaborate on that? I think, yes. A beautiful scenario, I just want to give another perspective to it, because it's just recently came up with a client. We had sent the year to date financials compared to last year. And I said, Yes, you are not profitable this year, right? Yes, you were, you know, it's still really early in the year. However, this particular client had spent a lot of time, money and energy in hiring employees and contractors to help her find freedom and her time. Again, same same concept of getting out of the hustle, hustle hustle mentality. She knew that she she couldn't continue to grow and service are clients and sign new clients unless she had other team members to help her with the operations. And she even hired a few people who are client facing. And so she had to hire them. So there was hiring costs. There was training class, because those people weren't revenue generating yet they weren't actually serving clients yet. So by looking at the numbers, she was able to say, this is what it's telling me not that I should stop doing it. But that I need to get my team producing revenue as soon as possible, right. But I have time, right, I have time back. And I see in the future, I'm gonna have even more time back when this team operating and I had them trained. And they can they can help me in a way that gives me my time and energy back. And so this can be on the revenue side. And this could be on the expense side, whether that be with team members, employees, contractors, or software that can help aid and the pieces of your your business that are causing you time and headaches.

Nicole Laino 

No, I love that. I love that because she asked the question why like, since she hired these people, she had a why she was like, because I want my time back. I don't love what I do is a potential. I'm just throwing that out there. I don't know this woman, but I'm gonna guess she was probably feeling maybe a little suffocated by her business, or burned out? And the answer is, and that's a that's a psychological thing we have to go through, which is that that fear of, well, I have the revenue to pay these people. So I'm gonna hire I'm going to, I'm going to get my time back. But will I be able to afford that. And knowing your numbers and understanding what it looks like, let you know how much time you have let you know how you need to speed up time like, Okay, if I get these people up and running, I should be able to get them revenue producing by x. And it just you're in the driver's seat.

Danielle Hayden 

Yeah. Now before she hired them, we had talked before she headed up. So she had called us a few months ago, we we mapped out we budgeted how much she needed in order to get prepared. So she knew she wanted to have three months worth of their hourly rate and enough to pay for all the subscriptions that she was going to have to add on to hire them. She was very prepared and very risk averse. We have other clients who we say alright, they're ready to hire. And they are more, you know, jumping into feet, the right time to save their that's their risk tolerance. So you have to use your numbers. Check in with yourself, what is my risk tolerance? Who am I? What do I feel comfortable with? So I feel comfortable with hiring people and then figuring it out as I go and knowing that the abundance will follow me? Or do I need to have this money saved and ready and I'm gonna come into this more planned and prepared. Neither one is wrong, right? I think our Money Story personality.

Nicole Laino 

Yes. Yeah. And our experiences. And it's like I always say, like, from from a money will say manifestation, but in many, many energetic standpoint, you know, we we want to feel certain. Now, we don't know the outcomes of everything. But we want to feel certain that we took a step that we feel very, very confident in. And that never really comes from being completely blind. Because there's always that possibility in your head of saying like, what if, what if I was wrong? What is the feeling was wrong? And then you're letting the feeling in the moment shift. You were suddenly now fear is showing up and telling you like, but what if, what if this doesn't work? If you have everything you're like, No, I, I made this decision from a very informed place. I took this step confidently. And that's all you can do. But there's such power in that. There's such power in that your energy is so much stronger in that space than the one where you're just like, I'm just gonna go for it. I'm not going to look at how much I spent this month. I'm not going to look at how much you spent this year. I'm not going to look at how much money is coming in. I'm just not going to look at it and I'm going to hope and pray that this all works out. That this is the magic One. And so I love that your team supports CEOs in this space. Because I don't think that that there's a lot of like I was saying transactional bookkeepers, transactional contractors that treat themselves like contractors, you really come in like, like a virtual member of the team, which I love.

Danielle Hayden 

Yeah, yeah, absolutely. That's fantastic. Well, thank

Nicole Laino 

you so much for being here. I love this conversation, I think that this is a needed thing. And certainly, if anyone is looking at scaling your business, if you're looking to getting out of like being that one person that solopreneur, the next step really is, if you're not there already, is owning the financial side and handing it off, though. Like you own it. From the visionary standpoint, you own it from that CEO standpoint. When you work at a corporation, the CEO is not doing the books, or someone comes in and gives them the highlight reel, they look at the numbers, they say, This is the story that I'm being this is the story I'm seeing, and this is the decision I'm making from here, okay, now go do that. Now go implement. That's, that's where we want you going. And having a team like yours is is definitely a step in the right direction for that. So thank you so much for coming on and sharing what you do and sharing your story and just and educating everybody on this. I appreciate you.

Danielle Hayden 

Yeah, I hope everybody can walk away with one action step. Don't forget to take a piece of action, right, like whether it be running one report or looking at one number. listening to the podcast is the first step, but then taking some type of action from this as the next step. So just a reminder, take one action from this episode, I promise you, it's like going for the first walk or going for your first run. Momentum breeds on momentum. And so if you take one action today, the next step is going to be a little bit easier.

Nicole Laino 

Absolutely. Just like I said earlier that that up leveling is the process of energetically and physically cleaning up your shit. This is energetically you're you're saying I'm ready for this. This is what I want for myself. And then the physical part is actually making the call taking the step taking some action in alignment with that. So calling Danielle like looking up your team or or someone that does something like this, where you're you're taking action to take control of your finances, which takes control of your business.

Danielle Hayden 

Yeah, find the right team, right. Yeah. I hate hearing. Hear from business owners all the time. Yeah, I should know my numbers. I really don't like my bookkeepers. Anybody right? It doesn't have to be me and my team. I just want you to find somebody that you can call and ask these questions do and have this conversation. Money can be fun. We said it earlier. Money can be sexy numbers can be sexy. I want everyone to enjoy owning a business because I think what what everyone is doing is really powerful.

Nicole Laino 

I love it. Well, where can everybody stay in touch with you?

Danielle Hayden 

Kickstart accounting inc.com. And over the Inc is the best place that's our website, you can listen to our podcast, entrepreneur money stories, you can find the link right there. You can book a call, come come chat with us. If you wanna talk about your specific situation, your your strategies. We are more in reach than you even think. So come and talk to us have that conversation. And if you wanted to connect with us on Instagram, I keep on laughing because if you thought accounting can't be funny, my marketing team has seen to make these beautiful reels that have been cracking up. So come check out funny accounting rails. Well, because already getting,

Nicole Laino 

well don't worry, we've got you covered. If you didn't write all that down, we've got you covered. This will all be linked up in the show notes. You can be magically transported over to all of those destinations. If you hop on over to wherever you're listening to this podcast, hop on down to the shownotes click the link and be taken exactly to where you want to go. Daniel, thank you for being here. I appreciate you. Thank you listener for being here till the end of the show the end of this conversation for being a part of it with us. We appreciate you. Remember, you are only limited by the limitations that you accept. And when you stop accepting those limitations. That is when you become limitless. So go out there and be limitless everyone. I'll see you in the next one.

Hello, and welcome to the limitless entrepreneur podcast. I'm your host, Nicole Laino. And this is a human design episode today we're going to be talking about human design. Now we've talked about strategy, we've talked about tight, we've talked about authority. And now we're gonna get into something that I think now, different schools are different schools of thought on this. But this was something that opened me up tremendously, particularly in the the way of giving me permission to step into who I was, I feel like what we're going to be talking about today is sort of that doorway that when you start to walk through it, when you start to embody what we're going to be talking about today, this is the part for me, that blew the doors open, where am I human design, understanding, it went from an intellectual thing. I was following my strategy and authority. When I when I added this, it was like, Oh, I get why I've dealt with certain things in my life. For so long, I get why things have or haven't worked out, I get why when I made this turn, because I was told that that was the way to do it, instead of listening to my own intuition, why it didn't work out. So I hope that it has the same effect on you. I hope that this opens you up. Because what we're talking about now, like I said in a previous episode, you can go back to the other human design episodes that I have done on this show. And we've talked about type, we have talked about human design as a system and what it's about and how you can use it. We've talked about the strategy and authority, which are the foundational elements of human design, if you're not following your strategy and authority, for sure, all the rest of this stuff is really going to, it's not going to lead you to ultimate alignment, because your foundation is off. So absolutely be following your strategy and authority. Understand your type embody your type and body those elements follow that strategy and authority. But now we're going to talk about something else, which is called profiles. Now your profiles now if you run your human design chart, which you can do on my website, now you can go to Nicolelaino.me/chart. And forward slash is such a difficult word for music forward slash chart. And you can run your human to an advanced human design chart there, you'll get more details there for free than you will on a lot of the other sites, they'll make you pay for things that we give you for free. So please run your chart over there. Plus, if you subscribe to the email list, you will get some free videos and different some some other free information about your type and about your authority and all that fun stuff. So please go and do that if you haven't run your chart already, or if you want those extra free goodies from us. But if you run your chart, you're going to see that it tells you your type, which is going to be you're going to be one of five types, you're either going to be a generator, or a manifesting generator, a manifester, a projector or a reflector, you're going to fall into one of those categories, then it's going to tell you an authority it's going to tell you if you're a sacral authority if you are an emotional authority, if you are a splenic authority, ego, DJI center or self projected, which are the same thing, mental projector, it's going to tell you all of these different things that will be your authority. Now, that's what we've covered in previous episodes, then there's going to be something that says profile. And that is going to look like it's going to have a number and then a forward slash and then another number and then it'll probably have two names next to it depending on where you run that. It might have like I am a five one. So I'm a five one emotional that is my authority. And I am a manifesting generator. So if I if I were to sum myself up in Human Design terms, I would say I'm a five one emotional manifesting generator. Now the five one is the profile the five and that the names that would be next to it on mine are heretic investigator lovely sounding words, right. So what is the profile and why does it matter? So strategy and authority your type and your authority tell you your general how energy works with you. Your type tells you what type of energetic presence you have, how your aura behaves, how you your energy is put out and experienced by others what it's like. Your strategy tells you how the universe kind of communicates with you and your authority is your decision making mechanism. That's the part of you that's telling you whether it is a yes for you or no. It helps you tap into your innate intuition and and deep souls knowledge it also brings together your unconscious and your conscious side because there are two sides to your humaneness. I in charge, there is the design side, and there's the personality side. And those two sides get brought together by following your strategy and authority. That's how you know you're accessing all of the potential that is within your design. Okay? Otherwise we start operating as who we think we are. And that's probably what got you to where you are right now. But if you're a seeker like me, or like many of the people who are in my world, you probably are both fascinated, and by understanding yourself on a deeper level. But it also, if you're a seeker, you probably got the sense that there's something off, maybe you followed a path that wasn't yours. Or maybe you've done a little of both where you're like, I know I've gotten it right. And I've been in alignment before. And I know what alignment means. And I know what misalignment feels like, too. And I know what it's felt like when I've followed somebody else's advice, or I've done it somebody else's way. And even though it's worked for them, it hasn't worked for me. So if you've done all of that, like this is this is how this all plays out. Your authority helps to drive you to the decisions that are not just right there right for you. They're right for you and your unique design in this moment. Okay, but now your profile adds a whole other level to this. And to me, this is where so your profile is like the role you play in the world's movie. This is the this is the flavor that you bring. So we're going to use the movie, the movie analogy throughout this because it's like, if you were playing a character in a movie, there would be a specific role. And I'm going to talk to you, I'm actually going to give you archetypes for each of the six lines, each of the six numbers that can be that can be brought together to make a profile. But this is the role you play in the worlds movie. And there are like six archetypal figures for each one. That's where the names come from. The heretic investigator, I'm gonna give you some better names that sound a little bit more empowering. And that that I think, illustrate the point a little bit better. Some of these are very, I don't know, old timey words that I don't think we use very martyr. I think of a martyr. I mean, think about how we use that word today, I would I would hate to associate that with, with me, or with anybody that my husband has the has the three in the front, he's a martyr heretic, he's a three, five, I hardly think of him as a martyr at all. So we're going to give you some more empowering words to put with this so you can understand it a little bit better, because it certainly brought me back on my heels. When I first heard it, I was like, oh, heretic investigator, I don't want to be that. And that's not at all the point. Raw, The the creator of the human design system are the transmitter of it. He had a tendency to look at things through kind of a dark sort of lens, and we can turn the dial up on that we can make things a little bit brighter, because that's very useful when you do so what profile knowledge has done for me it like I said, it gave me permission to step into who I've always known I was, and profile was something that really turned that up for me type and authority absolutely did. Understanding that as an emotional authority, I had to wait. And not that I had to that it was right for me to wait that it was always right for me to feel like I needed more time that it wasn't right for me to make split second decisions, because that's not how I do it. And when I've been pressured to do that, it felt wrong. And it wasn't because I'm just not someone I'm I'm not meant to be spontaneous. That's not how I am. That's not how I was built. So profile really brought in to greater focus, what role I am here to play the character I am in this movie. And for a long time, the character that I felt I was meant to play was very undesirable to some people, I was told specifically not to do things that are very much in alignment with my profile. And you know, what's funny is when I stopped doing the things that felt right to me, my business...I struggled more. I struggled more, because I listened to somebody's advice rather than listening to my own intuition. And it wasn't just now it's not just my intuition. It was no this is innately who I am because it very much fits my profile. So So profiles, like if you think about it, like if you think about your human design, your human design, you can think about it like a plate and you have we want a balanced meal. So you've got your type that's the protein. The authority is like is like your carbs and then you have the profiles are like the vegetables that's like the the interesting part of the meal is like This this intricate vegetable dish. And now now we have a whole balanced meal, instead of it being these little pieces of picking on things and maybe missing out on some of the nutrients that we need, you need it all, in order to grow, be healthy and get stronger. So the three of these together, you start to bloom, you really come into focus, and you give yourself permission to fully fully be you. Okay, so lines, there are six lines that can make up profiles, and there are 12 profile combinations, meaning profiles are made up of two numbers, every single one of them is two numbers. And there are certain combinations, not every number can be combined. So there is no one to profile, there is a one three profile, there is a one four, there. So there's different profiles that can be combined. And then there's numbers that cannot be combined, there are 12 combinations in total. And now, we have something called there's there's a certain makeup of them, that also tells you what your destiny is really tied to. So if you have a one, a two, or a three, at the beginning of your profile, so your profile starts with a one, a two or 3132435. Any of those plus there are others, any of those will be what we call a personal destiny, a personal outcome, meaning that your role is a personal role. It's one where your evolution is where your focus is, it's it's going to be your evolution is very much tied to you. And then if you have a if you have a a four, a five or a six, well, a five or a six, for sure. There are we have something called a fixed destiny, which if you have a four, one profile, that is a fixed destiny, if you have a foreign front, you are still a personal destiny for the most part. And then if you have a five or a six in the front, you are going to be so a five one like me or a six two, you are going to be part of the what we call a transpersonal destiny, which is meaning that your karma that your your evolution is tied to other people, it's tied to other people. So while the four is has a lot to do with others, your destiny is still tied to you, it's still tied to yours. So the five and the six, yours is very much going to be your, your, your evolution. And for me, this was very cleared a lot of things up for me as well, because as a five one, I wondered why I had this really innate need to share, to tell people things to help people and why other people really have always gravitated toward me to help them for better or for worse, have always been looked at that way since I was a child, people looked at me like you have something for me. And that's what that means to have a trans personal destiny, you, you have an effect on people and people have an effect on you. They say that there are no, there are no coincidences in the transpersonal destiny, every person that you encounter has some tie to you to some some way is leading you to your ultimate destination. So that's how these profiles work. So if you have a transpersonal, or personal destiny is whether you have a more, and I'm going to use the term selfish. And I don't mean that in a bad way. But a lot of people that conditioning can be that you should be thinking about others, when truthfully, your destiny is very much tied to you and your journey. So it isn't selfish if you're a one three for you to kind of be focused on yourself and for you to be focused on your own evolution. And that will affect others in its own way. It's not going to be necessarily it doesn't mean that you can't help others. It's just it's not going to be the same way that strangers are not going to affect you the way that they affect somebody with a five or a six in the front of their profile. Okay, so let's go through the archetypes here of the lines. Now, the lines there. Like I said there are six lines and we're going to go through them in order and we don't have time to go through all of the 12 profile combinations. But what we can do is I can give you some highlights of what each of the lines means. And then you can put them together and see how they they combine and how they each. So if you, you're gonna pay attention to the two numbers in your profile as I go through these. So if you are a 1/3, when I talk about the 1 and I talk about the 3, you are going to have the 1 is your conscious side, that's the side that you probably most identify with. It is your personality, it's probably how you see yourself. And then the 3, the second number would be the unconscious side, the thing that people might see more in you than you see in yourself, or the thing that you might say, I have a relationship to that, I know that it's there. But for some reason, I can't access that as often, or I know it's there, maybe it's a part that you have denied. Maybe it is, so recognize what your relationship is to each of these, like, how do each of these descriptions hit you? And then how does how do these two roles play for you contemplate them a little bit, try to understand them, not in an intellectual way. But just recognizing how they show up in your life. And just notice them. Just be aware of the key notes of how these these elements have shown up in your life? And are you following them? Are you being true to them? Are you do you feel like you are in alignment with the descriptions I'm about to give you. Okay, so I'm gonna give you some archetypes, just because I think that they help to illustrate the the ideas. So line one, line ones, you're in traditional human design, you're called the investigator. And the archetype that I look at, it's like, if you thought about in the movie, it's like it have a high school or have if you think of like Ocean's 11. Those are all those are all archetypal characters, you know, you have the mastermind, you have the right hand, man, you have this, you have all of these different things. And then in high school, if you think about the Breakfast Club, or, or any of those movies, where there's clearly like the archetypal characters that they slotted these people into a sitcom, there's all of these archetypal characters. That's what, that's how we're going to kind of be looking at these archetypes. So the investigator, this is the bookworm This is the expert. This is the one that kind of knows everything. And if you think about them in in the terms of a movie, they're the one that like, comes into the room with the rest of the group, they the group can't figure something out, they yell, I'm on it, and then they disappear. And they run back to their hole. And they go and research and dive in. And they are kind of this encyclopedic resource for everything. They just they, they love to know things. If you are one you love to know things. That is what gives you have a sense of safety and security. It's what makes you feel powerful is knowledge. Knowledge is power. For the one, I have a one in my unconscious side, I absolutely feed that that need to know things. Without feeling like I can't move forward until I know more. That's the delicate the fine line between conditioning and living in alignment with the one you want to healthily give yourself freedom to dive into. Because if you're a one you love to know things, you love to know things, whether the one is in front or the one is in back. You love to know things you love to read and probably listen to podcasts, consumption of content probably feels really good to you. And you probably love understanding more. Now, this is something that you probably spend a lot of your time on the shadow side of the one is that you can feel like, I can't move forward on that until I know more. I'm not an expert yet. And the truth is, is that you're more of an expert on the things that you know a little bit about than most of humankind. So that's the part where you have to get out of your head, get out of that shadow side of feeling like you just need that one more course that one more thing, and really ask yourself some good questions about truthfully, do I know enough to accomplish what I need to accomplish? Perfectionism is a very big shadow for the one and you don't want to fall into that. So that's the bookworm. That's our expert that is our kind of, you know, they're the one behind the scenes, working alone most of the time and then giving their information to the rest of the group or the people that they're working with or to the people that they serve. The two line traditional human design human design calls this the hermit I look at this if we Use the high school analogy. This is that beautiful introvert. This is the one that's like I think about in the Breakfast Club. Like Ally Sheedy is kind of drawing in the corner. And, you know, she's, she's, she's beautiful, but she's like mysterious and the guy, Emilio esta vez character can't take his eyes off of her like he's kind of intrigued by her. She's sort of naturally good at stuff. She's drawing, she's really good at this stuff. She's beautiful, but she's introverted and shy and kind of to herself, but she's being called out and people are kind of like, what is it with you? Why don't you come hang out with us, we're kind of interested in who you are. That's very much the two line. It's also known as the dancer is another term that that people in Human Design use it for us to describe the two. The idea here is that if you're too, you recharge being alone, you really love to be alone, you kind of want to do your own thing. And, but people keep calling you out telling you, hey, come and do this with us come and you don't see yourself. They see how, how amazing you are. And you don't necessarily see it as much. So a big journey for the two is really recognizing yourself, and understanding how good you are at things in that you don't necessarily need to have the pedigree of the degrees and certifications and all the things to make yourself good enough. That the fact that you pick things up naturally is just how you are and you will naturally be better at things than people who studied for a long time to get good at the same thing that took you not very much time at all. So the shadow side of this is not recognizing yourself and not feeling like you earned your stripes. So this is that that hermit side, you recharge being alone. So give yourself that alone time. The third line, so line three, if you have a three in your profile, either a three in the front, or a three in the back, you will be your what we call the martyr. But I also I call this the misfit because threes, you're the experimenter of life. The way that rod describes it is that life bumps into you and you bump into life. So the shadow side of this, the conditioning with the three is you're kind of meant to fail. And I don't mean that in a in a defeating way. I mean, you're meant to learn hands on, you're not meant to dive into a book, you're not meant to not that you can't do those things, but the way that you learn is going to be by doing. And by trying something, breaking it and then realizing oh, I see how I broke that I know how to not break it again, I know how to get past that. And not only do I know how to not break it again, and how to do it without breaking it, I actually know how to make it better. Your level of understanding is so deep because you've lived it. It's about lived experience. So if you think about like, these are like the hackers, these are the people that are just like I don't know, I'm just gonna crack the code. They're not reading a book about cracking the code. They're cracking the code, they're just getting in there. My husband is a three, five. And he's a computer programmer, and he is completely self taught. And he is like one of the top in his company. He has been just recognized in all sorts of ways for how amazing he is. And he's totally the type of guy that like that. They when developers develop things. They call it a sandbox, which is an area for you to play in. He'll get on calls on a new project, they'll be like, Okay, well, let's have a meeting to walk you through everything. And he's like, I don't need the meeting. Just give me a sandbox, and I'll get in there and play. And he can work 15 times faster than all of these people. It's amazing what this man can can do. And it's so much because he is an unconditioned three line, he owns his three line, he's like, just give it to me, I'm gonna break it. I'm gonna go in there. I'm gonna mess around. And I'm gonna find new ways into this that you didn't know were there. That's a three line. So it can be seen as the misfit because in the beginning of life, early in life and throughout life, just really the truth can you can feel like if you failed a lot, you might feel like a failure and people might have made you feel that way. So if you're a three I want you to embrace failure. I want you to embrace your experience. That is your genius is your experience. And sharing your experience with others is going to be a key part of you owning this role that you play in life. And on this world stage. If you're denying the experience of you're trying to make everything look Instagram perfect. You are missing three line magic. You are missing it. If you are trying to look like the perfect little doll out there, and you don't want anyone to see your mistakes, it is your mistakes and showing people how you made a mistake and you got better, and you change it and now you understand it better than them. That is the story that will get people to follow you. That is the story that is the journey that people will go on with you and trust you from that is who you are. The big shadow is, oh, well, I don't want anyone to see that. I don't want anyone to see how I screwed that up, I don't want anyone to see I'm only going to show them the good stuff. You if you're struggling and you have a three. And that's what you've been trying to do, I guarantee you change that and it will start to change. Okay, number four, line four, you are the opportunist in traditional human design. But I like to call you the social butterfly, you're the connector, you're the one that has like I think about I my old boss in my corporate job, who I love dearly. I've never run into human design, I don't know his birth date and time or anything like that. But I'm gonna guess he's got a foreign his profile someplace because his line was, I gotta go for that for everything. You could be like, you know, my house burned down, I got a guy for that. I stubbed my toe, I got a guy for that he's got a guy for everything, I lost the keys to my car, I gotta go through them. He can fix anything through his network. That's how his whole life is run. And I would argue that his wife is probably a four as well, because the two of them are just so insanely networked. And it's so natural to them. And the opportunist, the way that this plays out, this is very much salesperson energy, through networking, if you have a four, and you are trying to do things in an impersonal way, like social media, and it doesn't mean that these things can't work for you. But if you're struggling, and social media is a problem for you, and you have a four and you're not leveraging the people who are right around you, and you're not building a network of people who are close to you, you're not building an inner circle, you are missing part of your magic, you are missing out and making things harder for yourself. So lean on that. But this is this is that person, you are the social butterfly, you are the connector, you are that person that's like God, like this is that person that is getting it into all the clubs, like knows the bouncer knows, the bartender knows all these people, that's the four line that is a four, okay? No five line. The five line is the heretic and traditional human design, that's what they call it. This is called the archetype here, I call it the the mastermind, the strategist. You can also think of this as sort of like, it's kind of like the general, the the five line, it's very much leadership energy. If you think about, if you think about like a show, like House of Cards, or scandal, or any of these shows, where there's like, there's Ray Donovan, where there's the fixer, the person who, who jumps in to save the day, who kind of like runs all the behind the scenes stuff. And when something goes wrong, they fix it, they take care of it, everybody's looking to that person, including the person on top, including the person that they technically work for that person at the top couldn't do it without that person next to them who's going to fix everything that breaks, who's going to save the day, who is going to give us that brilliant strategy and show us how it all works. Who can there's there's a universalizing energy to the five. So if you have a five in your profile, you also have something called the projection field, if you have a two or a five, you have something that comes with it called the projection field. And there's a different projection on the two and the five, there's a different vibe to it and the way that it operates and navigating the projection field for the twos and the fives is going to be a very big part of giving yourself permission understanding yourself and understanding the role you play and how to work it, how to make your profile work for you. Not make it feel like I still don't know how to how to make this all work. And we're going to do a separate episode. The next Human Design episode on the show is going to be about the projection field. So it's kind of a companion episode to this episode. So please be on the lookout for that. We are going to be releasing that the next HD episode. So and we might even do it a little bit sooner than than we think. So keep an eye out for that one, put a pin in that where that'll be just on the projection field and that will be specifically for our two and five people. So the five, you have this projection field on you there's a mysterious quality to you. There's a huge virtualizing energy and capability to the five, you see things clearer than other people like you're kind of watching your understanding things. I always said that I could see inefficiencies from 30,000 feet like I can kind of come in, see how things need to be unwound and put back together and done in a better, more efficient, more elegant way. That's kind of part of my genius is very much five line energy, and a new way to explain things. So a lot of people feel like this show. And the work that I do, they'll be like, I kind of got that. But then when you explained it, I just got it, it clicked for me, I just I understood it on a new level it sank in, it really resonated for me, and a new way that I feel is me being in a high vibration. And in a high frequency with my five line, we're not when when that happens, that's very much that alignment for me. So if you have a five, you have that capability as well, if you have it in the front, it's going to be more in the forefront of your personality. If it's in the back, you might not see yourself as a leader, but other people will, as I'll use my husband again, as the example. He's a three, five, he is constantly being called up to like, lead this and do that and be the savior. And he's just like, Why does everybody keep asking me for everything? Why does everybody think that I can save the day? Why do they keep he is always thinking that they're not going to this is the last time anyone will ask me for anything like that. This is the last time I'll be asked to lead this will be the last time they call me up for something that's important. It's never the last time. In fact, it like barely lasts a couple of weeks before someone's asking him to save the day again, because other people see the five and him they feel that energy, they see him as a leader. And he's like, I just want to go play and break stuff and make things better. And everybody leaves me alone. So very much having the five in the back. Then we have the sixth line, we come to the last line in all of the profile lines, the sixth line, and the sixth line. And traditional human design is actually the best sounding one of all of them. It's the the role model. And the sixth line is unique because it has three phases based on the the planetary returns, that you're going through the different stages of life. So from Year Zero to 30, the six lines are a three line actually. So you're you're bumping into life and life is bumping into you, you're down there in the world, and you're experiencing life, you are breaking things. And just like I was explaining about my husband, the first part of a six lines life is in that like making mistakes, seeing how you can do it better seeing how you can lead better seeing how things can be done better. And then after you hit your 30s Then you go what we call on the roof, where then you go and you observe and you sit on the roof and you watch now now you're like okay, I'm going to I'm going to step back from it being in the weeds with all of you, I'm going to climb up onto the roof out of the weeds with all the people in Gen pop, as I call it, I'm gonna climb onto the roof. And I am going to watch and I'm going to observe and I'm going to learn that way. So I learned through doing for 30 years, that got me into some trouble I learned a lot but woof now I need a break, I'm going to sit on the roof and I'm going to watch everybody I'm going to learn that way. I'm going to just I'm going to be the observer of life, and of all the things around me and all the things that I want to learn about. And then after you get to age 50, so from 30 to 50, you're what we call on the roof. After 50 You come down off the reviews, okay, now I'm ready to lead. Now I'm ready to be the role model, marrying both this experiential energy and knowledge that I have of the first 30 years of how like I lived it. This is the life I lived. And then I watched life and I contemplated life and I let it all sink in and simmer down and and it's almost like reducing a sauce down like it got thicker, it got more rich, it got more interesting. you deepen your knowledge, you became wise up there on that roof. And now you come down off the roof after 50 years old and you're like I am the role model. Now I am ready to serve in this new way where I combine all that I've done and all that I've seen and all of that and how that has come together over the last 50 years of my life. And I'm ready to give it to the people because remember this is a transpersonal profile. This is one where you are going to have your destiny is tied to others you're part of it is there's a sharing element, there is a connection element people will be of consequence to you. So the Six Line. The sixth line is you become that role model. And the archetype for this is kind of that like, it's the natural leader. It's if you go with the high school analogy, this is the, this is like the, the class president, the the, if you think of the ocean's 11, kind of kind of analogy, you have like the George Clooney character that like the leader of the group, the one who brought the whole team together and who sees the big picture. And who understands it all in, he has his right hand man to kind of take care of things for him. But it's like, I'm kind of the quiet, calm, Knowledgeable, Wise, centered leader. That's the six, the role model, you're the one that people look to. So if you have a four, if you excuse me, if you have a six in the front, or the back of your profile, you may have the conditioning of thinking like I really screwed up in my in my younger years, and you might have some shame attached to that. But that's part of your journey, it's actually part of your genius, you do not need to wait until you're over 50, either to share your experiences to share what you've known to share what you've what you've learned, it doesn't mean you have to it means that your knowledge, every single experience you've had, every single thing you've seen, everything you've observed, is all part of the knowledge you're gathering. The wisdom, the deep wisdom that you are gathering, it will only deepen as time goes on, it will get clearer it will where it will click for you more and more over time. I get it now this is what I was here to do. I see how that experience informed this moment, I see how my experience here or this thing that I observed at this point in my life can help other people now, I see how it all has purpose. There is a quote that I love. Dr. Joe Dispenza says this during one of his meditations, I have put it up on my Instagram, I say it to myself all the time. Because I'm also my my my conscious son is 64. So this very much resonates for me. But it's May your past become wisdom. That is sixth line energy. May your past become wisdom. Because everything every moment of your life is leading you to a deeper sense of yourself, a deeper sense of how you can serve, it is deepening you and your innate wisdom. And it can only be done through experience and through observation. So as you're going through life, you're like graduating to this six line role model archetype character that we are all waiting to have you in our movie. So I hope that this was helpful. Those are the six lines, like I said, can't go through all 12 profile combinations. But this is how these work. So tell us, let us know if you found this episode useful and helpful and interesting. Please take a little screenshot. tag me on Instagram. I'm at Nicole Laino official let me know what your profile is. What's your profile? And what stood out to you? What what did something resonated it not did something feel completely off? I'd love to know how this is hitting you and what? What bells this rang for you. I know for mine over time, it just deepened and deepened and deepened at first I learned of it and I was like, Okay, I see some of that. And then the more I dove into it, and the more I allowed it, what human design and the gene keys do, which I work with both of them, it's an activation in you. So as you learn this stuff, allow it to work its passive magic on you. So what they do human design in the gene keys as you learn these bets, as long as you hear these pieces of yourself that you are a manifesting generator that you are an emotional authority that you are a five, one profile that you are a 64 conscious son like all of these elements that I learned about myself. They had an immediate effect of where I was like Aha, okay, I get that. And then over time, there was this deepening and blooming and opening. It's like something gets activated in you when you hear it for the first time. And once that activation starts, it's almost like that motor is warming up and it starts to get warmer and more powerful. And then it starts to really hum. And then it starts to have the effect on all the other pieces around it, it starts to activate the areas right next to it and in its vicinity. And that's the beauty of this work. And this system is what it activates in you. So I'd love to know what did this episode activate in you, please tell me on Instagram, feel free to message me. But please put it up so it can be shared so that other people learn of this work. And if you if you really love the episode, I would love it if you would leave a review on iTunes for us on Spotify or any of the or any of the carriers and platforms that you get your podcast on. I'd love to know what you thought of the show and help us get this out to more and more listeners. Guys, this was a good one. I hope you enjoyed it. I hope you have a beautiful rest of your day. And remember, you are only limited by the limitations that you accept. So when you stop accepting those limitations, it's when you become limitless. So go out there and be limitless everyone. I'll see you in the next one.